The role of media and communication in disaster relief has evolved from a simple information conduit to a critical component actively shaping public response and coordinating efforts. However, this function is severely challenged by the rapid spread of misinformation and fake news during chaotic disaster incidents. This paper explores the critical difficulties faced by communication channels and media in disaster relief, with a principal focus on the proliferation of false or misleading information. The analysis reveals that misinformation impairs communication and coordination, fosters public confusion and fear, and leads to the ineffective provision and wastage of valuable resources. To mitigate these impacts, effective strategies are proposed, including prioritizing accuracy, transparency, and timeliness in reporting; implementing rigorous verification and fact-checking protocols; conducting sensitization and training programs for media representatives; and fostering strong cooperation between governmental agencies, NGOs, and the media. Case studies, such as Hurricane Katrina (2005) and Typhoon Haiyan (2013), illustrate the real-world consequences of misinformation and the success of coordinated countermeasures. Ultimately, addressing misinformation through a multifaceted approach, including public media literacy education and unified communication guidelines, is paramount for ensuring media effectively raises awareness, mobilizes public support, and facilitates efficient and coordinated disaster response.